PARSED CONTENT

The website had the following in the homepage, "Working with local fishermen for a great catch daily." We analyzed that the web page stated " Delivered directly to your kitchen each day." It also stated " A passion for fish and responsible sourcing. I am proud to lead my amazing team here at Direct Seafoods Colchester. They are people whose aim is always to exceed our customers expectations. Iain Webb, Director, Direct Seafoods Colchester. We source from local fishermen, prepare and deliver fresh and frozen, fish and seafood; directly to professional kitchens. Crown Court, Severalls Business Park." The header had Direct Seafoods as the highest ranking search term. This keyword was followed by wholesale seafood, fish supplier, and UK which isn't as urgent as Direct Seafoods. The other words they uses is passion for fish. sustainability is also included and could not be understood by search crawlers.